Author: European Leather Gallery

Ekornes Stressless recliners, sofas, and chairs are all incredibly popular options for discerning customers desiring luxurious, comfortable, and high-quality seating. All of these product lines have been meticulously engineered to provide excellent support and comfort, and they have many similar features. However, there are key differences between Stressless products that make them ideal for a particular application. Which one is better will boil down to individual needs and preferences. 

In this article, we’ll examine all the ins and outs of the Ekornes Stressless line-up to help you decide which pieces would fit perfectly in your home or business.

Who is Ekornes? 

If you’re not familiar with Ekornes, this iconic manufacturer has been making some of the most comfortable recliners, chairs, and sofas for close to 100 years. Founded on the west coast of Norway in 1934, Jens Ekornes sought to create the world’s finest furniture. 

Built to last and with ultimate comfort in mind, the Ekornes Stressless line is recognized the world over for its timeless, Nordic-inspired design. Further, Stressless by Ekornes is among the world’s most sustainable furniture makers—making them easy on the eyes and on the planet. 

European Leather Gallery in Jacksonville is proud to carry Stressless recliners, sofas, sectionals, office chairs, and more. Truly, cloud-like bliss can be found in every room of your house with Stressless furniture. Now, choosing which is best is a bit like choosing a favorite child. Each has their own unique qualities which make them perfect for a range of applications. So, kick-back in your favorite Stressless furniture piece as we compare the options contained within this luxury product line.

Ekornes Stressless Recliners

Ekornes Stressless recliners are designed to provide ultimate comfort and support, with a wide range of features to help you relax and unwind. These recliners are engineered to be fully adjustable, so you can find the perfect position to suit your needs. 

These recliners have a patented Stressless Glide system that allows you to adjust the recline angle of the backrest with just a slight movement of your body. The Stressless Glide provides unrestricted movement and reads your body weight and shape to make reclining a natural, effortless affair. The footrest can also be adjusted to help you find the perfect position to support your legs and feet.

Another unique feature of Ekornes Stressless recliners is the company’s Plus system. The Ekornes Plus system provides additional support for your head and neck, with an adjustable headrest that can be moved up or down to find the perfect position. The Plus system benefits people who suffer from neck pain or who may require extra support while reading or watching TV.

Ekornes Stressless recliners are available in a wide range of styles and materials, so you can choose the perfect option to match your home decor. You can choose from various leather and fabric options and a range of colors to suit individual tastes. The chairs also come with a slew of additional features, such as built-in heating and massage options, so you can customize your seating experience to suit your needs perfectly.

Ekornes Stressless Sofas

Stressless sofas are perhaps the richest product line because they actually comprise three different products—Stressless reclining sofas, Stressless stationary sofas, and Stressless sectionals. Luxurious comfort meets contemporary design in the ultimate in single and multi-seat options. As with Stressless recliners, these sofas and sectionals are all specifically engineered to provide ergonomic support while you relax and unwind at the end of the day. 

The plethora of high-quality material and function options provide nearly limitless possibilities to get exactly what you need. Built to last, these showstoppers will be providing your family with furniture that your children will hope to inherit. 

Ekornes Stressless Office Chairs

Ekornes Stressless office chairs are designed to provide the same level of comfort and support as the company’s recliners but with a more traditional chair design. These chairs focus similarly on adjustability, with a range of features to help you find the perfect seating position. The chairs have personalized ergonomic support for your back and neck so ultimate comfort is always at-hand.

Some of the main benefits of Ekornes Stressless office chairs is their size and ability to roll. These chairs are also typically smaller than the company’s recliners or sofas, making them perfect for smaller spaces. Another benefit of Ekornes Stressless office chairs is their price point. These chairs are typically less expensive than the company’s recliners or sofas, which makes them an excellent option for people who want a high-quality chair without breaking the bank.

So, Which Is Best?

The debate between which Ekornes Stressless option is right for you all comes down to individual needs and preferences.

If you are looking for single-seat options with ultimate comfort and support and want the most iconic of the Stressless line, then an Ekornes Stressless recliner is likely your best option. These recliners provide a range of features and benefits that are not available in the company’s sofas or office chairs, including the patented Glide and Plus systems, as well as built-in heating and massage options.

On the other hand, if you are looking to fit more people at once or need to fill out your room, then a Stressless sofa or sectional is likely the better option. Of course, a blend of Stressless recliners and sofas is the best of both worlds.

Come See the Experts in Fine European Furniture

Choosing between Ekornes Stressless furniture options will ultimately depend on individual 

needs and preferences. All of these products are designed to provide maximum comfort, lasting design, and aesthetic appeal. At European Leather Gallery, our highly-trained sales staff can help you consider your needs and desires, and recommend the best options available. Please contact us with any questions you may have.

Who doesn’t love a good story? Whether it’s a fairytale love story or a mind-intriguing mystery, there’s something to love about cuddling up with a good book. All book lovers know that having a designated reading space is a necessity in every home.

You love your books, and you deserve an area in your home where you can sit back, relax, and enjoy a good story. Creating the perfect reading nook doesn’t happen in the blink of an eye, however. There’s a lot that goes into designing an ideal space for reading.

You’ll need to find the right location for it, decide on the furniture you’ll use, and so much more. If you’re ready to create a reading nook in your home but aren’t sure where to begin, then you’ll want to continue reading below.

Here’s everything you need to know about designing a super comfy and functional reading nook.

Discover the Right Location

Before you can begin to build on the design of your reading nook, you’ll first need to find the right location for it. The best location for your reading space might depend on the layout of your home and your own preferences. For example, some people read best in quiet areas, while others enjoy reading with a bit of background noise.

Keep this in mind when finding the right location for yours. Many homeowners also enjoy placing their reading nooks in a corner of a room next to a large window. This is a great location, but if your home’s layout doesn’t provide this option, you’ll have to improvise a bit.

Unused fireplaces, closets, and other tucked-away areas can also work well.

Decide on the Type of Seating

The seating you use is important as well. Do you want to sink into an oversized chair, or would you rather sit on a few fluffy pillows? The type of seating you decide to use might depend on the amount of room you have or it might depend on what’s comfortable for you.

If you have space, consider placing a small stressless table and an ottoman or bench in your nook. Having a table inside your nook is convenient for days when you want to cuddle up with a good book and a tasty cup of coffee.

If you don’t have much space, then consider placing a stressless office chair in a corner of a room. You only need these items and a small tucked-away area of a room to create a functional reading-nook space.

Keep Comfort in Mind

In order to get lost in a good story, you need to be comfortable. It’s hard to focus on what you’re reading if your back is aching and your legs are falling asleep. That’s why you need to keep comfort in mind when designing your nook.

You’ll want to use materials and textures that are comfortable to the touch and not itchy. Discover what warm colors make the area feel homey and appeal to your senses. If the area is located on hard flooring, you can also consider putting down an area rug for added comfort as well.

Provide Enough Lighting

The more light you have in the reading nook, the more ideal it’ll be for reading your favorite books. You need the light fixtures you choose to provide enough lighting to not cast shadows on your pages. The brighter the area is, the better you can read.

If you’re able to find a cozy spot by a large window, then you’re already on the right path to perfect lighting. If you can’t place your nook in an area by a window, then you’ll have a bit more work to do, but both scenarios require artificial lighting.

Place a reading lamp on a small side table next to your chair. Hang a light globe right above the nook. You can also consider placing rope lighting around the area as well.

If the natural light that comes through the window during the day is too bright, install light curtains that can help control the light without shutting it out completely.

Build a Canopy

It’s ideal to find a place in your home secluded from everything else. In some homes, this is an easy find. In other homes, it’s a much more difficult task.

If you’re unable to find a good location that’s secluded from everything else, you can build a canopy around your nook instead. Hanging a canopy over your reading chair will create the isolated area you’re looking to design. Climb up into your chair and keep the canopy open or shut it to really get lost in your own world.

Install a Bookshelf

What would a reading nook be without a bookshelf? If the space permits, install a bookshelf inside your nook. You’ll then have easy access to all your favorite stories all in one place where you can also sit down and read them.

Built-in bookshelves work well because they don’t take up much space. They can be installed inside a window reading nook, a corner nook, and about anywhere else as well.

Design Your Own Reading Nook Today

Your home deserves the proper reading nook for all your reading needs. Use these tips given above to help create your own reading space. Remember to keep comfort and lighting in mind when designing it, and you’ll have the perfect reading nook in no time!

Once you have your nook all designed out, it’s time to start choosing some Stressless recliners and furniture to finish your new relaxing area. Click here to browse through our Stressless furniture options today.

Are you looking to bring an element of calm to your home?

Different colors have the ability to influence your emotions. You can set the mood of a room by the colors you choose alone. But with so many colors to choose from, it can be difficult to know which ones will create that calm vibe you desire.

Don’t worry! Read on for 12 calming colors that will help you bring a sense of peace to your home.

1. Blue

Blue is a calm, gentle and peaceful color, which you can tell be the way each shade looks. It’s shown that blue walls are great for relieving stress and helping you unwind.

It’s soothing tones help you unwind and calm your mind. It also helps slow your heart rate, reduce blood pressure and combat anxiety. It also has a cooling effect.

When it comes to picking a shade, the advice is to go for a softer, more neutral shade. Especially when using it for bedroom walls. This will ensure the whole room takes on a soothing, calm atmosphere.

2. Mauve

Mauve is an understated and soothing color. It’s not too violet on the spectrum and it isn’t too gray either. It strikes the balance between the two.

As it strikes such a harmonious balance, mauve is elegant, graceful and refined. It makes a great choice for any dining room.

3. Violet

Violet is always associated with wisdom, peace, and strength. It’s said to bring you balance and a sense of inner peace. There have also been links to the color violet and better bone growth. Not to mention helping the body maintain sodium and potassium levels.

If you don’t want to take the plunge and use all violet on the walls, use it as an accent color. Or you can use violet in your decorations, like flowers in a vase or even the vase itself.

4. Lilac

If the likes of bold colors such as violet are a little too much for your tastes then lilac is a good choice. It still creates a calm, peaceful vibe.

But, as lilac is a shade of purple with gray undertones, it doesn’t feel over the top. The grey tones down any vibrancy and boldness. To create the perfect, soothing and relaxing feel, accent with creams or even soft blues.

5. Pink

Tranquility and peace are always associated with the color pink. In fact, Feng Shui masters believe pink is able to soothe various energies in the room. It also keeps those energies understated.

The peacefulness of pink encourages a balance of your energies. Most consider it to be a feminine color, reserved for young girls’ rooms. But, if you pick the right shade, pink can look elegant and calming in any room in the house.

6. White

White is a great choice as it stands for freshness and clarity. In times of stress, it’s good to surround yourself with white as it will help you clarify your mind and thoughts. It’s also suggested that a room painted white is best suited for women who are pregnant.

If you’re going to choose white, it has to be a bright, clean white that isn’t too jarring. If you pick a white that is dull and dirty looking, your mind will start to reflect this dullness.

7. Off-white

If you like the idea of white but find it too stark for your tastes, then off-white is a good choice. It can help you keep your space calming and neutral without being too strong to look at.

By using warmer off-white tones like creams and ivories, it avoids a look that is too sterile. The warmth of these tones, instead, gives off a more inviting feel.

8. Grey

There is a misconception for many that gray is a boring and dull color. Some think it’s plain, outright depressing. The truth of it is, gray actually has a cooling and very soothing feel to it when used right.

Using grey on the walls, paired with blue or white can give a relaxing, calming feel to any room. Consider using white woodwork to add that little extra contrast and calming vibe.

9. Green

Most shades of green are quiet, restful, peaceful colors. It has long had an association with nature. As such, green is one of the most comforting, beautiful colors that you can choose from.

It helps combat anxiety as well as help the body maintain harmonious feelings. It allows the mind and body to remain calm and feeling refreshed and rejuvenated. Green is another color that is perfect to help reduce stress.

10. Yellow

Yellow has a very positive feel about it that makes you look forward to your day as soon as you see the color. If you want to pep-up your day with some positivity, then pick yellow.

You can paint the walls in a soft yellow or pick a wallpaper with yellow featured in it. If that’s a bit bold for you, use it as an accessory color.

Yellow is a great choice to paint your kitchen walls or your lounge. Studies show that people in a yellow room are more conscious and active compared to other colors.

11. Tan

Another color that you might not immediately think of is tan. It’s a warm and versatile neutral color. It works well for highlighting other colors too. Or you can use it with a clean, crisp white woodwork trim.

The warmth this color provides is akin to candlelight and cozy fireplaces. As such, it can give a very homely, cozy and relaxing feeling to a room.

12. Sea Blue

For a lot of us, there is nothing more relaxing than sitting on the beach, watching the ocean waves lap the shore. If you live by the beach, using sea blue inside the home can bring that comforting calmness of the sea into your home.

Or, if you don’t live by the ocean, this color can transport you there. You can have that calm, relaxing ocean feelings inside your home wherever you live.

Calming Colors for a Calmer Environment

So there you have it! By choosing one of these calming colors, you’ll be sure to bring a relaxing, sense of peace and clarity to your home.

Blues and shades of gray-purple create relaxing, calm environments. Greens help create a sense of peace and comfort. While warm neutrals help make your space feel a sense of clarity without being too stark.

Nearly 19% of people said they go to the movies about once a month.

The movies are a fun, relaxing experience.

Want to capture that experience in your home? Looking for the next project for your home? How about you create the ultimate theater room right in your home.

With a theater room, you’ll always have a place to go when you want to get away from the distractions of everyday life. You can host the best gatherings, whether it’s for your kid’s sleepover party or the Superbowl.

Want some tips for home theater design? Read on for our best tips.

Choosing a Room

The room you choose for your home theater is important to get the full theater experience. Ideally, you want a private area with no windows.

Your home theater room should have a strong internet connection if you’re using that for streaming. It should also have a high ceiling if you’re setting up a mounting projector.

Here are some room location options.

The Basement

The basement is always an optimal choice because of its location. However, consider what you will need to add or upgrade in the basement. If the walls are concrete, you’ll have to add drywall.

Garage

The garage is another valuable room in your home. If you don’t park in the garage, you can use it as your home theater.

If you have a lot of clutter and storage in your garage, the first step would be to clear it out and see how you can set up the theater. The garage will most likely need renovation and upgrades.

Adding a Room to Your Home

If you really want to set up the ideal home theater, you can consider adding a room to your home. This way, you can start from scratch and install the wiring, outlets, and wall materials while building it.

Planning Out the Room

Before you get to work, draw up a diagram of the room and where you will have the seating, screen, sound systems, and other details such as wiring and outlets.

You should also create a list of the materials you’ll need for renovations. Also, write a list of the electronic equipment you’ll need such as:

• TV
• Blu-ray player
• Gaming system
• Speakers

These are just some of the items you’ll need.

Wall Material

Wherever you choose your theater location, make sure it has the appropriate wall material to insulate noise. That way, the noise isn’t carried out to the rest of the house or to the neighbors.

You also want a theater where you and your guests won’t be distracted from the noises of the home.

Concrete isn’t recommended. Drywall is a decent choice for the sound. However, if you want to take it one step further, you should consider installing special acoustic wall panels in the room.

Flooring

In addition to the wall material, the floor material will affect the sound too. The best option is carpet. The fabric material will absorb sound.

The main goal is to stop sounds from bouncing around the walls and creating an echo. To test this out, have a conversation with someone in the room and see how the sound is.

Wall Color

There’s a good reason why movie theaters are so dark. The darkness stops the light of the screen from creating glare or bouncing around the room and distracting viewers.

Paint your walls a dark, neutral, matte color. Black might be too stark. Instead, go for a dark color like olive or brown.

Windows

In a perfect world, the room you choose will have no windows. This works out if you choose the basement or garage. However, maybe you don’t want to put in the extra work of upgrading the basement or soundproofing the garage walls.

If you choose a room in your home with windows, you can install thick, heavy drapes or shades to block the sunlight.

Sound

Home theaters usually have a 5.1 surround sound setup. Surround sound means that the sound will be all around you. With a 5.1 system, you’ll have 5 speakers surrounding the room plus a woofer.

The Screen

You can choose between a tv or a projector for the screen. The answer will depend on what you’re looking for.

If you’re looking for a big screen, a projector is the most cost-efficient way to get the largest screen size.

However, if your focus is on quality such as resolution and contrast, TV is your best bet. Televisions are also easier to install and set up.

Seating

What good is a home theater if the seating isn’t comfortable? Forget about chairs or futons. What you need is comfortable, relaxing home theater recliners to make your guests feel like they’re in the theaters.

Tiered seating is the best option so that people aren’t in each other’s way. You can set up tiered seating by building a platform for each row of seating you have.

If you want a more cozy setup, you can also set up seating with sofas. Or, you can do a combination of a sofa and recliners.

Your seating area should be spacious enough that seats are at least four feet away from the speakers and not up against walls.

Extras

Once you have your room setup, you can think about what extra amenities you want to add.

These include snacks, drinks, and other goodies. You can even set up an old-fashioned popcorn maker.

Final Home Theater Design Tips

These home theater design tips can help you get started in planning your home theater. This way, you can set up a space in your home where you can always retreat to.

Check out our furniture product selection to get more inspiration for your home theater.

Do you love contemporary design? Do you wonder how some people know how to put together all the right elements to create a contemporary designed home that looks fabulous?

Well, it’s not a secret. Yes, there is an art to contemporary interior design. But it’s also a science that anyone can learn.

So what makes a room contemporary? By the time you finish reading this blog post, you’ll know the answer.

In this post, you’ll discover the pillars of contemporary design, including its elements, surfaces, colors and more.

Let’s get to it!

The Pillars of Contemporary Design Defined

Contemporary design means the design of today. And it’s constantly evolving. The actual term was defined in the industry during the 1970s, but it’s existed for centuries.

Today’s vintage was yesterday’s contemporary design during the Art Deco era or the Victorian Age.

When speaking of today’s contemporary design we see a lot of styles: modern or art deco, midcentury modern and even some traditional pieces tossed in for an eclectic look that is new and popular today.

Because it’s constantly changing, it’s likely the neutral colors, minimalism and curved lines that define today’s contemporary design palettes will change in the next decade–or maybe even sooner.

Contemporary Design of Today

Although many people think contemporary design is limited to midcentury modern style pieces, there’s much more to its name.

Contemporary design envelopes midcentury modern style, but it also embraces many other styles and periods that make it eclectic in nature. It’s comfortable and adaptable, unlike the modern pieces of furniture from other decades.

Contemporary design encompasses curvy, soft lines, colorful accents, fluffy, overstuffed furniture, layered fabrics, and stand out artwork.

Palettes are neutral with a couple of soft hues. Rooms are spacious. And surfaces are minimalistic, almost bare. Contemporary rooms display color accents to make them pop with a few selected accent pieces and textural contrasts.

Form

When we talk about interior design, we need to define form. When we discuss form, we mean shape. For instance, modern design features clean, straight, boxy lines.

But contemporary design adds more to the design palette: a combination of straight and curved lines, mirroring the art deco form and shapes popular in Europe in the 1920s and the United States in the 1930s.

Color Me Contemporary

Neutral colors are the linchpin of contemporary style. These colors include various grades of whites, blacks, and grays for the majority of the color palette.

But it’s not unusual to see a touch of color used as accent shades in contemporary style rooms. A splash of bold color against a backdrop of neutrals can really make a room pop.

Think toss pillows in a living room, bold accessory pieces or an oversized painting displaying rich colors. If walls are painted in bright hues, make sure to put neutrals throughout the room to create a contemporary balance.

Lighting

You’ll find a variety of lighting fixtures in contemporary home design as well as contemporary offices. Use spotlights to draw attention to particular pieces to add focus such as paintings, posters or photo walls. Spotlights will focus the eye on special pieces you want to draw attention to. Place sculptural structures with a spotlight up higher by putting them on a pedestal or stand. Hang framed artwork at eye level.

Other types of lighting used in contemporary design include recessed lighting and track lighting. Yes, the 80s are back! These types of lighting help flood a wall with light, creating a beautiful effect.

Play with color and elements by using colorful and metallic surfaces to your lighting fixtures.

Indirect light creates a nice touch in contemporary rooms as well. If you’re doing a remodel or new construction, consider installing cove lights for a contemporary look.

Artwork

To make artwork blend into contemporary rooms, choose frames in matte black, natural wood, metal or high-gloss black. They make a great statement to frame your artwork!

What’s important with artwork for contemporary design is to avoid clutter. If you want to hang more than a couple of pieces on one wall, make sure to hang them close to each other so they give the illusion of one large piece of artwork. Don’t place too many pieces on one wall as it will crowd the space. A crowded space is not what you’re after in a contemporary room.

In contemporary interior design, creating an open space is the key element in maintaining your design theme.

Flooring

To create a contemporary style floor, use tile, wood or vinyl flooring. Carpeting can take away from a contemporary look. But if you must use it to keep your feet warm or to block out sound, use an industrial or commercial grade.

Add some contemporary texture and color by placing a solid in another shade or geometric-shaped area rug over the carpeting.

Contemporary Furniture

For a contemporary look throughout your space, keep furniture simple and free from clutter. Don’t get furniture that’s too curvy or overly decorated with print patterns.

You want clean, smooth lines. Choose upholstered couches and accent chairs in white, black and neutral tones. A geometrical-designed pillow provides a great contemporary accent.

You also want your furniture in natural fibers. Some choices included cotton, wool, linen, and silk. Add a jute piece or a rug to add some texture.

Give your Stressless sofa a splash of color with textured pillows with clean, geometric patterns for some contemporary pizzaz and a hint of texture. Or use a neutral background and make your sofa pop with a bold color that makes a statement.

Less is More

Simple is better. Choose couches, ottomans, and chairs with exposed legs in wood as opposed to legs covered in fabrics if you’re buying new furniture.

Stay away from ruffles, frills, bed skirts, fringes, tassels, and floral prints on beds or living room furniture. Remember, contemporary style design commands clean, straight lines.

Hello to basic, simple, structural and bold. Goodbye to small and cute.

Tables and Accent Pieces

Want to make your coffee table and end tables combine well in your contemporary-designed living room?

Then decorate your space using metal, stone, clear glass or opaque surfaces. They’ll blend well with your furniture, artwork, walls, and floors.

Your friends will think you’ve mastered contemporary interior design!

Contemporary Dining Touches

Looking for the perfect contemporary dining room? Then your dinnerware has to match!

Consider dishes in bold hues and geometric patterns. Add texture with a centerpiece, placemats, napkins, and silverware.

But make sure to keep the dining room neutral with bold, colorful accents like the rest of the house.

The Final Touch of Contemporary Design

You now know the pillars (and secrets) of contemporary design and how to create a home that radiates a contemporary motif and palette. From form to color to furniture, dining and more, you’ve got this!

Want to discover beautiful and contemporary Scandivanian interior design trends? They’re one of the hottest topics in home design. Explore our blog where you’ll find a variety of exciting content for design aficionados or browse our showroom featuring a treasure trove of stunning furniture and more.

You made a great choice when choosing Ekornes Stressless furniture. Now it’s important to learn how to care for the leather and wood accents so your beautiful Stressless recliners, chairs, and Stressless sofas look great for years to come. Use these tips to take great care of your new Ekornes furniture.

Caring For Leather Furniture

Wipe leather chairs or couches with a dry cloth at least once a week to remove dust. Use water or leather cleaning product to remove dirt and body oils. Apply a protective leather cream every six months to keep the leather healthy and avoid cracking. Be careful with scissors, knives or sharp objects around your leather furniture to avoid cuts or damage to the leather.

Caring For Textile Furnitures

Vacuum textile furniture once a week and treat stains immediately to avoid lasting stain damage. Even when vacuuming regularly, your furniture can become dirty over time from everyday use. Clean the fabric with a fabric care cleaning product and focus on areas where your skin or hair come in contact with the material. If needed, professionally dry clean the fabrics for a deeper clean.

Products For Cleaning and Extra Protection

Ekornes has taken out the guessing by developing a unique selection of leather and textile furniture care products. The Stressless Leather Care Kit contains leather cleaner, protection cream, and handy wipes. The Fabric Care Kit contains fabric cleaner, stain remover, and ‘Ox cleaner.’ Each of these kits offers exactly what you need to keep your furniture stain-free and looking brand new.

Protect Your Hardwood Floors

Just as your furniture needs cleaning and protection, hardwood floors in your home need a protective barrier to stay in great condition. Use the Stressless Hardwood Floor Protector underneath ring-based recliners. This self-adhesive protective layer will help protect your tile or wood floors from dings or scratches.

Keep your Ekornes stressless furniture looking brand new with regular cleaning. Don’t forget to apply an extra layer of protection on leather chairs or sofas every six months and deep clean fabrics when they begin to appear dirty.

Shop online or visit our store for Ekornes furniture cleaning kits.

Since being introduced to Ekornes Stressless products in 2001, the owners & management staff behind ELG have had a passion to spread the word about this genuinely unique furniture line.  ELG considers it a privilege to represent a manufacturer who reaches and exceeds the expectations of the ever growing cautious consumer.

Ekornes, being the only furniture maker to be endorsed by the American Chiropractic Association, has built a solid reputation for being the answer for those who simply have a difficult time being comfortable on conventional furniture.

The Stressless line provides more than comfort as it offers a wide variety of styles, from casual to formal, in over 500 color & wood accent combinations. The Ekornes Stressless brand has seen amazing growth over the past 30 years and continues to be the leader in contemporary furniture innovations.

Ekornes, Inc. is pleased to announce that the first new Stressless Zone program has been installed at European Leather Gallery’s new Beach Blvd store in Jacksonville, Florida.

“This first install of the new Stressless Zone represents a real milestone for Ekornes, Inc.” says Peter Bjerregaard, President, Ekornes, Inc. “After many years of global planning of the new merchandising program it is truly exciting to see it come to life. ELG is a great Stressless partner, and we are proud to have the first new zone in North America in their beautiful new store.”

The goals of the new Stressless Zone program are to reinforce the Stressless brand’s comfort position, enhance the Stressless store experience with updated messaging and increase Stressless sales for each location.

“We could not be more thrilled to be the very first retailer with the new Stressless Zone,” says Nancy Kulm, owner, ELG. “After 2 weeks of having it in our new location we are extremely pleased with the sales results.”

Ekornes, Inc. will continue to rollout the new Stressless Zone Program to all North American retailers for the next several years.