J.E. Ekornes Fjærfabrikk started production in 1934 with three employees and German-made machines. Furniture manufacturing was new to Sunnmøre which gave the founder, Jens Ekornes, his first customers. Soon after, springs were used in furniture and mattresses throughout Norway.
Jens Ekornes developed an interest in springs and mattresses, but he wanted them to differ from the heavy steel-spring mattresses on wooden frames. Once he understood how the springs worked, he went back to his factory and built the first Svane mattress. New products and factories followed with a steadily increasing workforce.