Ekornes, Inc. is pleased to announce that the first new Stressless Zone program has been installed at European Leather Gallery’s new Beach Blvd store in Jacksonville, Florida.

“This first install of the new Stressless Zone represents a real milestone for Ekornes, Inc.” says Peter Bjerregaard, President, Ekornes, Inc. “After many years of global planning of the new merchandising program it is truly exciting to see it come to life. ELG is a great Stressless partner, and we are proud to have the first new zone in North America in their beautiful new store.”

The goals of the new Stressless Zone program are to reinforce the Stressless brand’s comfort position, enhance the Stressless store experience with updated messaging and increase Stressless sales for each location.

“We could not be more thrilled to be the very first retailer with the new Stressless Zone,” says Nancy Kulm, owner, ELG. “After 2 weeks of having it in our new location we are extremely pleased with the sales results.”

Ekornes, Inc. will continue to rollout the new Stressless Zone Program to all North American retailers for the next several years.